To assist a tomato cultivator who want to start a nursery in Georgia , Gogi Putkaradze recently post an appeal on LinkedIn : Who has a second - mitt greenhouse available ? The idea is that with such a nursery , the overall picture for a potential project is more quickly profitable .
Gogi knows all about this as a specialist in toll manikin with his caller Gogi Solution . That he posted a call on LinkedIn was unprecedented . Gogi had deliberately not attempt existent attention since he started his party in 2020 , but with what is proceed on in the gardening sector now , he conceive of it . " From my connection , I get a line how tough many entrepreneurs have it . entrepreneur are under a luck of emphasis . If I can help them with insights about their cost , price , and operations , I should do so . I thought to myself when you come near me . Because I am convinced that sometimes more is possible , I certainly ca n’t help oneself everyone , but I do n’t think break off altogether is always necessary . "
monetary value per unitGogi compound knowledge of finance , data , and horticulture . His father is a cultivator . Gogi himself has worked at the Dutch Flower Group , among others , and in the nursery in his younger years . In 2020 , he decided to start Gogi Solution . He put 1,500 hours into develop model . " I talked to many growers to come up with a model that suits their needs , " he says .
Gogi soon found out that there is a big difference in growers ' requirements , depend on the objective of the management and what the system is aiming for . This is reflect in the toll price model . " That is why I come at a fully automated program in an Excel formatting . agriculturalist have it off Excel well , often already work with it , but now , when set a single variable star , they can immediately see its force on their cost price . "
There are also already systems and people who do this for cultivator , but Gogi points out that this normally does not require count so deep into the details . " An controller , for exercise , account with a monetary value toll per hearty meter . In that , nuances are lose . I forecast the toll price per unit . "
Allocating cost fairlyGogi Solution works on the ground of activity - free-base costing . By this , the former finance controlling and digital leaders student means that he require to apportion costs as fairly as possible . He founder examples . " You total across companies in horticulture that develop dozens or even hundreds of types of Cartesian product . If you lump the cost together , it may seem that profitable refinement is no longer possible in prison term of crisis . But if you then look at each product and separate the costs fairly , it may turn out that one product is loss - making and the rest are not . you may see this in our framework when the cost price of a specific mathematical product change from unripe to Bolshevik . Then it can be a consideration to drop that product and continue with the rest . "
Cost Mary Leontyne Price overview in Dutch
Gogi shows the same calculation on his screen for a society with multiple locations . With a few clicks , the border of a merchandise at one fix in the overview turns red , while at other locations , the margin remain dark-green . He shows in other models that even the workweek of the start of propagation can make a dispute in this case , for example , because energy costs are higher with an earlier start .
CHPFor many Dutch ship’s company , have got a CHP is presently very important to stay planless . " In principle , companies with a CHP should be able-bodied to go light-green number at the instant because the provender - in of electrical energy can make quite a second of money , " as Gogi ’s experience with many of his client ' shows . Currently , these are only Dutch companies . One of his customers even decided to invest in a CHP recently . " They now dare to invest up to half a million euro because they see in the example what the investment funds does to the toll price and to the operating result , " he say . The CHP could possibly go into operation as early on as January . An investment in a showcase like this is not a danger but an informed decision . "
From the moment vigour Price start out move up , Gogi mark that his customers require to lie with what to do even today . Meanwhile , giving insight into price price is no longer the only thing his team does . " From the monetary value damage , still the baseline measurement , we help growers with their strategic plan . In it , they can , for exercise , look at how they deal with lighting and make a full design for 2023 now . "
AlarmIn his meetings with greenhouse entrepreneurs , Gogi prefer to always sit down with the direction , either physically or , if necessary , digitally via Microsoft Teams . " Management has approach to all the info require to arrive at the most elaborated perceptiveness , " he read . The cost price expert sees growers currently puzzling over the figure much more than , say , two years ago . " For case , because they need to convert their business better half of the course they want to take or because they desire to give their heir insight into how thing are going . With the sixth sense from our model , they can make strategical choices . "
The cost - price models plan by Gogi Solutions are custom - made for each grower . Tailor - made models allow for build - in choice that dissent for each grower , as indicated in the first place . A real - life example shows why raiser sometimes choose this . " At one caller , the cutting came in too late because they had fall behind the overview . We have build an app into our role model that notifies cultivator well in advance of what they need to order in guild to grow a sure craw . In it , they can also tick things off . That fashion , we also help raiser keep an overview . particularly now that there is a lot of stress and a lot of choices to be made , that can be a welcome gain . "
For more information : Gogi PutkaradzeGogi SolutionTel : +31 ( 0 ) 646415572[email protected]www.gogisolution.com
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