The owners of Sicamus , a Gallic manufacturer of untried hydrangea plant , have recently sold the party to the Gallic farming cooperative Terrena . Along with this transition , Sylvain Javoy has been appointed as the new Sales Manager , take over from Jean - Yves Coulbault , who will withdraw in September 2025 after a distinguished career of 30 years with the company .
Jean - Yves Coulbault and Sylvain Javoy at the IPM Essen 2025 .
30 years in green sectorJavoy , 50 years old , brings a womb-to-tomb background in the green sector to the role . Born into a kinsperson of vegetable producer , he was immersed in gardening from an former age . " My parent had their own farm and grew veggie for the Gallic market , " he call up . " My two Brother are also in the green clientele — they had nursery before retiring . "
Despite not pursuing agricultural study — Javoy initially study business — he credits his deep practical knowledge of the green sphere to years of hand - on experience . " I determine the job by doing it . Over metre , I worked in many areas of the green line of work , which made me very various . "
Before join Sicamus , Javoy apply a key position at Minier Nursery , one of Europe ’s largest producers of plants for gardens and terraces . Interestingly , Minier , which Javoy was part of from 2020 until October 2024 , was already a extremity of Terrena — an farming cooperative that now also owns Sicamus . Terrena is one of France ’s large cooperatives , with € 5 billion in annual gross across dairy farm , meat , and grain sectors .
" When Jean - Yves Coulbault , Christophe Camus and Philippe Careau sold Sicamus to Terrena , the group saw my profile as a good fit . I have experience , I talk different languages , I am versatile and I partake the same mentality . That ’s why I was choose . "
He officially joined Sicamus in December 2024 and is currently work alongside Coulbault during the transition point . " Jean - Yves will be with us until September . I ’m learn a lot from him , and I ’m very well-chosen with how thing are going . It ’s been fussy , but the achiever is there . "
Sicamus employs 35 the great unwashed and bring forth 2.2 million hydrangeas annually on 35 hectares of which 85 % is being export all over the world . Javoy emphasizes that continuity is key . " Sicamus stays Sicamus , " he says . " There ’s no gyration come . For our client , nothing changes , except me . "
His role pore on all aspects of sales , from logistics and quality control to client relations . " I work intimately with Marta Durand , who knows all our customers and operations . For my part , I ’m currently learning Spanish to improve communicating . "
Market tendency - classic still dear sellersRegarding market movement , Javoy notes that need for hydrangeas stay unwavering . " About 80 % of our sales get along from classical form . But we are also introducing new selection , that start green and turns pinkish or blue — and Tivoli Blue , which is clear interestingness . "
unlike securities industry , different demandsDifferent markets have dissimilar preferences , he explain . " Southern Europe favour mophead varieties , while Northern Europe prefer compact or landscape case . In Asia , there is demand for cauline flowers , though that ’s less common in Europe . "
ready for next seasonAs the current time of year winds down , Javoy is already planning for the next . " Deliveries will continue through June , and we ’re now preparing for autumn , wintertime , and early spring — the peak time of year for half - matured plants . I ’m very felicitous to meet our client and receive such a warm welcome . Their trust means everything . "
" Now , I ’m Sicamus"With rich roots in the green industry and a clear loyalty to Sicamus ' values , Sylvain Javoy maltreat into his new part with optimism and purpose . " This is the right piazza for me , " he conclude . " Now , I am Sicamus . "
For more informationSylvain JavoySicamusEmail:[email protected]www.sicamus - productions.com
© FloralDaily.com/Elita Vellekoop
