For several years , Poland has been increase the moment of cut flowers and peck flora from the Netherlands . Polish retail chain are standing behind this positive trend .
Already several old age ago , Polish retailer put first - cut prime on their shelves and started to apply their clients to purchase flowers not only on exceptional occasions but to bring them dwelling house , on the regular base , simply together with other commodities . " This scheme act upon well as now many Polish consumer are leaving grocery stores with a gang of flowers in their hands.- stressed agricultural counselor Carolien Spaans in her introduction at the webinar organized by the AIPH and the Embassy for the Dutch producers of ornamental plants and flowers concerned in the Polish marketplace .
Mr. Robert Radkiewicz
Quality is the keyBoth Becky Roberts and Brigitte Hagen accentuate the grandness of a scheme and an attractive look of a display wager a role in trade flowers in bank discount and retail chains in Poland . Therefore Brigitte Hagen from Flower Factory decided to lead a store check in Poland to learn the needs of the Polish clients . found on interviews with over 250 clients from 5 dissimilar Polish retail chain of mountains she noticed that Polish clients require in effect quality flowers , more than anything else .
deduction vs hypermarkets or a garden centerBoth Polish guests of the webinar were convinced that there is outer space for flowers in the retail .
Mr. Szacoń inform that the majority of the purchase in Poland is being done in discount chains , which are responsible for over 70 % of the full FMCG grocery in Poland . This class is still developing very dynamically and new store are give almost on the day-to-day basis in Poland . Therefore also other countries are concerned to sell their trade good via those chains in Poland . The second option is hypermarkets which are n’t developing that well but are huge and call for diverseness on the shelves . In this case , the fain offer can be broad with diverse price ranges . hypermarket are also interesting as there is no want to collaborate with the whole chain but to cover one meshing franchisee .
What connect a hypermarket with a garden center is one owner . And every proprietor has their imagination of the centre . Therefore what can not be sell in one garden middle will be sold in a second one . Also , the quality and diversity of the offered stuff play a immense role in a garden mall as many of them have demanding and relatively well - educated customer who are looking for good quality and a nice range of new variety of plants .
For more information : Ministerie van Landbouw , Natuur en Voedselkwaliteit+31 ( 0)70 379 8911www.agroberichtenbuitenland.nl
