For over a century , Morel has specialized in breed Cyclamen purpurascens persicum in France . The company ’s story began in 1919 with Pierre Morel , who grew cyclamen , primroses , and vegetable seedlings at his nursery . Charles Morel , Pierre ’s son , joined his father and developed a passion for color selection . He bring in international identification by exchanging and sell cyclamen seed . In the seventies , his six sons took over the line of work and established greenhouse in Fréjus . Guy Morel modernized hybridization with the F1 method acting , leading to the creation of racy and unique varieties . Over 350 hybrids , traverse six series , were bring to the catalog , ranging from mini cyclamens to large - flower varieties .
In 2020 , Evolem acquired a majority stake , with CEO Eric Beaude . In 2023 , the Morel group strengthened its leadership in Cyclamen breeding with the acquisition of Kwekerij Koen , which has make grow a all-encompassing range of varieties , including around 20 metal money of botanical cyclamen . This skill enabled the Morel Group to step up its approaching as a passionate and responsible creator of variety , and to take a hardheaded approach to the creation of new varieties that are more tolerant of extreme climatic conditions and more economical in their production cycle .
Now , Morel Diffusion engage 6 hectares of glass and plastic greenhouses in Fréjus , on the Mediterranean coast of France . Seeds are export to 40 countries while genetic science are sold by their customers in 70 countries . The company supplies seed distributors and new works propagators while engaging all grocery players , from growers to retailer , press , and consumer .
This class , Morel will again be participating at the FlowerTrials , where attendees can research the troupe ’s facts of life innovations and meet the citizenry behind the plants .
The company will be exhibiting at Royal van Zanten , from 10 - 3 May 2025 , 08:00 - 18:00 hours on Tuesday , Wednesday and Thursday , and from 08:00 - 15:00 on Friday .
At FlowerTrials , Morel will unveil its latest foundation , the Macaron ® series . This unexampled credit line features seven fantastic colors and two mixes , distinguished by their compactness , abundance of small leave , and sync blooming design .
Q&A with Morel CEO Eric Beaude
What is Morel ’s vision?“Morel play a crucial part in innovating Cyclamen Persicum varieties , usher in 10 to 20 new form each year with a centering on both stock and specialty case . Major sword include the fresh series mini Macaron , minis Smartiz and Metis , mid - sized bloom Tianis and Midi+ , and declamatory flowered Latinia and Halios . strength like Indiaka , Petit Moulin , Absolu , the first perfumed Victoria Cyclamen purpurascens F1 , and Curly revel oecumenical recognition .
" Our breeding crusade enhance public presentation in terms of production uniformness , heat and high - light tolerance , scale down fertilizer requirements , and allowance to coolheaded temperatures . Additionally , we work on improving the robustness of our varieties to ensure they withstand transportation and brave out nerve-racking conditions in memory and at the consumer ’s abode . We engage all industry musician and promote cyclamen through societal media and PR campaigns . "
Tell us about your inquiry programs"100 % of our bodily process are dedicated to breeding and seed product in France . We are attached to responsible for , local , and environmentally witting yield . create a new loan-blend is not an overnight project ; it typically takes 10 to 15 years of dedicated research to produce market place - quick hybrids . This extensive cognitive process involves building parent lines and insure that the result plants are homogenous and commercially viable .
" Our breeding cognitive process leverage the Mediterranean climate to choose only the strongest parent lines , secure resiliency in color , growth potential , and heat underground . We collaborate with trial stations in France , Italy , Germany , and Japan to refine growing technique . "
Which novelties will you present at FlowerTrials?“We will unveil our latest innovation , the Macaron series , a new credit line that boast seven fantastic colors and two mixes , distinguished by their compactness , abundance of lowly leafage , and synchronise flower patterns . "
Eric says , " I ’m in particular proud of the innovation behind Indiaka ® Red — the very first bicolored Cyclamen purpurascens of its form on the grocery store . We ’ve also made it easier for raiser to choose the veracious miscellanea with our Métis ® North and South mix , specifically designed to adjust to different climate atmospheric condition . "
The fellowship will also gift its range of botanic cyclamen , known for their olympian hardiness and frost immunity , as well as Hellebores . These advanced varieties aline perfectly with our commitment to environmental duty and the promotion of sustainable practices .
MacaronMacaron is Morel ’s newest micro - sized Cyclamen serial publication that is now useable in separated colors and mixes for summer till autumn cultivation . With its summary shape , vibrant colour , and resistless appeal , this mini Cyclamen draws breathing in from the darling French pastry : the macaron .
What makes the Macaron series special is its condition as the most succinct of the Mini cyclamen series , offering extremely uniform and easy cultivation . Genetically thickset , it is pure for little jackpot sizes and is both former and floriferous , providing plenty of shining , long - lasting blooms . It also boast excellent ontogeny execution even in high temperatures , with vivid colors that enhance its appeal .
Macaron is available in seven colors — blood-red , Pure White , Persian Rose , Rose Bengal , Rose Shades , Magenta , and Purple — along with two expertly curated mixes , North Mix and South Mix .
For more selective information : S.A.S. MOREL Diffusion2565 , Rue de Montourey83600 Fréjus , Francewww.cyclamen.com
