" Meten is weten , " goes the Dutch saying : to measure is to bonk . But really , what is the measure of dish ? How can the pleasure one derives from it be quantified ? And can beauty favor the involvement of the industry , political science , and citizens likewise towards making the build surroundings more sustainable ? These are the questions that attend in the air number back from our immersive experience of the 2024 edition of MyPlant & Garden , titled Natural Evolution , where , once again and more than ever , our agrarian team was skirt by the elegance , saving grace , and power of flowers , plants and innovative ideas alike .
Another step forward for the Green Climate SquareThree moments highlight the presence of the Dutch Embassy in Italy at the barter show this class . We started with the presentation of the Green Climate Square conception at the Garden Center New Trend , where a passionate and enthusiastic Brenda Horstra , co - director of Tuinbranche Nederland ( the Dutch Garden Centers Association ) , shared a compelling message , urge on the sector to call for individuals to take action for the melioration of the climate . Green roofs , water in the garden , de - tiling the garden , and choose plant and proper housing to increase the mien of razzing and louse ( therefore , biodiversity ) are the four column that qualify the concept and which inspired Erica Cherubini - responsible for for the area Garden Center New Trend within the trade show- to create her own adaptation of it with the Eco - well-disposed district , where a synergic coming -based on the quislingism of plants , soil , sustainable cloth and water- was showcased . And this is exactly what we would like to see : a hybrid - pollination of best practices!A Successful Networking Event for the Dutch CompaniesThe 2nd highlight was the networking event where the Dutch Embassy succeeded to favor connections among the Dutch company present at the trade show and also with their relevant Italian vis-a-vis : this was the social function for the official debut of our designated Agricultural Counsellor Hayo Haanstra , who welcome the guests by underlining the preponderating role that the floricultural and gardening sector act in setting individuals in motion aiming at a more sustainable and biodiverse future . We never produce banal of stressing the great complementarity of the Italian and Dutch markets in the sector : numbers can come to our help by evidence that the barter flows between the two nation remain very healthy , with , on the one bridge player , the Dutch produce accounting for more than three - quarters of the Italian import with a tax income of 520 million euro in 2023 ( uprise by 20 % as equate to 2022 ) ; and , on the other hand , the ratification of the Dutch marketplace as main destination for Italian blossom afield with an exportation economic value of 225 million euro .
Italy and the Netherlands : the Ties Grow StrongerThat the family relationship between Italy and the Netherlands remain very firm , and egress throughout all the natural action and workshop organized in the Decor District : it was a three - 24-hour interval - farsighted godsend of contests , photo shoot , fashion shows , workshops , and presentations with trendsetters and skipper of outside ribbon . And this was in particular unmistakable during the shop organized by the Weddingflowers collective , itself a result of the farseeing and stiff Italian - Dutch collaboration at MyPlant & Garden , showcasing each yr the bauble regarding wedding flowers . Another leitmotiv of the activities of the Décor district was sustainability , come out again and again as one of the driving factors in the choice of consumers and the manufacture alike : the impulse it is gaining as one of the paramount military unit to mold the floricultural diligence is leading to exemplary variety such as the MPS , Milieu Programma Sierteelt , aimed at certifying the sustainability of cut flowers , simplifying the choices of customers and operators in the sphere .
author : agroberichtenbuitenland.nl