“Mother’s Day sales reflect diverging trends between Europe and the US”

For Fresh - atomic number 8 - Fair , this yr ’s Mother ’s Day marked the most successful in the company ’s seven - year story . With record - breaking sales and unprecedented customer interest , the caller reports strong carrying out across both Europe and the United States , though the two regions showed notably different predilection .

potent increase despite output challengesDespite impenetrable pelting in Ecuador that affected production at farm grade , invigorated - atomic number 8 - Fair successfully fulfilled all confirmed orders . " Bouquets , for instance , sold out quickly at the farms , " Claudia Muñoz explained . " If farm had had more handiness , we could have sell significantly more , that ’s how high requirement was this year . "

European market : Roses dominateAccoreding to Muñoz , sales in Europe go up by 10 % equate to last year . " European customers show a strong preference for classical roses , with white , pink , and crimson being the most call for colors . While many buyers in Europe opt for topically grown bloom , rose remain an elision and are largely imported from Ecuador . "

Another pregnant observation was the increase use of the Fresh - o - Fair weapons platform by European client , who more and more purchased independently online , choosing from available options without want verbatim support . " It isa shift that signals growing trust in digital ordering tools . "

U.S. market : designer encompass flexibility and varietyIn the U.S. , the standout Cartesian product were mixed boxwood , she continues . " ' Designer choice ' selections , and ' broken boxes ' , so assorted flush load that give florists tractability in their designs , were very democratic . Ready - to - sell posy send directly from farms also perform powerfully . American florists require variety and tractableness without the press of corrupt prominent quantities . These pick reduce the motive for extra labor and streamline output . ““While roses continue the flagship product , U.S. client also purchased a wide variety of fillers and seasonal blooms such as genus Ranunculus , windflower , delphinium , limonium , stocks , and Colombian hydrangeas . favored colors include white , pinkish , lavender , orange , and yellow-bellied — with flushed being notably less popular . "

calculate before With the 2025 Mother ’s Day season now come together , Fresh - oxygen - Fair go out the opportunity for further ontogenesis . " This year mark a fresh bench mark . We are specially thankful to our clients for their trust . Our challenge now is to keep up with demand and continue innovating in how we serve both the U.S. and European markets . "

For more information : Claudia Muñoz , Head of Marketing and SalesFresh - o - FairEmail:[email protected]www.fresh - o - fair.com