In the first half of 2020 , the upset at FloraHolland , due to the coronacrisis was 2.3 billion euro , 10 % dispirited equate to the first six months of 2019 . The mean price of blossom was 2.8 % low , houseplants 3.6 % in high spirits and that of garden plants 16.8 % gamy . The volume lessen by 11.7 % . Over the last weeks of the first one-half of the year , there was a strong recovery . eminent terms result in unspoilt turnovers , while there was still a lack of supply .
David van Mechelen , CFO Royal FloraHolland : " For the manufacture , the first half of 2020 has been problematic . Losses for the cultivator were large , even though the fiscal safety profit , a draw of cultivator still had to deal with a turnover lose of 30 percentage . There has been a shift towards direct sales which in turn is financially dissemble FloraHolland . We ’re having to deal with a financial challenge . At the same fourth dimension , it shows that our chosen strategy is the right one . We therefore attempt to accelerate the carrying out where possible and we have full faith in that it will succeed . "
David van Mechelen , CFO Royal FloraHolland
shorten flowersThe turnover of cut flowers decreased by 14 % in the first half of the year . The number of root word decreased by 12 % and the terms by 4 per centum . This result is driven by the peak of the coronacrisis . In the period of time of week 12 - 25 , the upset of cut flower decreased by 24 % of which 20 % in number of stems and 5 % in lower prices .
The supply of cut flowers decline by 12 % . Reason for this decrease is the limited supply out of Kenya and Israel and the supply regulation in the first weeks of the crisis . raiser have also sometimes suspended product . The decrement in supply out of Kenya and Israel impacted the clockshare in the swap . The output out of these countries are chiefly sold via the auction clock .
Rose remains the most democratic efflorescence with a turnover of 327 million in the first 6 months . The tulip takes the second daub with over 197 million euro turnover . The entire amount of sold cut flowers at Royal FloraHolland was 5.2 billion , a decrease of 12 percent compare to the first 6 months of 2019 .
HouseplantsThe turnover at houseplants minify by 7.1 % , the cost make up this diminution with over 10 % . In the period of week 12 - 25 , the turnover decline by 14 % , the amount of plants was 18 % downhearted and the damage was 5 percent higher , equate to last year . Within the group of houseplant , the Phalaenopsis take first place in turnover as well as number of items . The turnover decreased during the first half of the year by 10 % , during the peak of the coronacrisis , the decrease was even 20 % . tail-flower is in the upset top 5 with a increase of 1.8 percent , despite the coronacrisis . 80 % of all houseplants are being betray by direct transactions and the remain 20 % via the auction sale clock .
Garden plantsThe graden plant time of year has been well , despite the coronacrisis . In the first half of the year , the turnover increase by 8.8 % . The supplying minify by nearly 7 % , however , the in force pricing ( +16.8 % ) redress the loss very well . In totality , over 206 million garden plants were sold . The turnover of Lavender is on top , with intimately 20 million euro , which is more than 20 % higher than last year .
author : Royal FloraHolland
