“ A combination of factors make Valentine ’s Day a challenge this year . There is a lot of product in the grocery and the requirement is not honest either . As a result , the Price at the auction bridge are lower than ever before during this fourth dimension of the year . On top of that , Kenyan growers also have to deal out with the higher freight costs . ” This is said by Yvonne Tirop , the Marketing and Business Development Manager at Sian Roses , a group of three rose farm in Kenya .
No Valentine ’s price for red rosesThe price of carmine pink wine are ideally very high towards Valentine ’s Day , but harmonize to Yvonne , that is not the case this year . “ In the previous years it has been potential to achieve just prices translate to about a penny per cm . This year ruddy roses Valentine ’s prices at the auction sale have been just normal and not interesting at all . The prices have not proceed up in the last calendar week of January as they ordinarily do . ”
“ Prices have been under pressure at the auction for non - crimson rosiness especially yellow and orangish ” , she suppose . “ Looking at the product portfolio I see at least better , Valentine ’s desirable prices for the spray roses in 60 - 70 - 80 cm . ”
But what could be the reason for the downhearted prices ? According to Yvonne , the understanding for these low prices can be attributed to eminent supply and low need . " There has been favorable weather conditions in Kenya and Ethiopia resulting in very good production , pitiful prices in the last stern of 2018 led many growers to flush their crop in expectancy for good Valentine ’s prices bestow also to the above normal product storey ” . She ascribe the modest demand to uttermost wintertime conditions presently being experienced in Europe . The sub - zero temperatures hampers distribution logistics and outside sales .
Volumetric weightOther than the lower Leontyne Price , Kenyan cultivator also have had to deal with high payload costs as a result of the volumetric weightiness charging formula for freight that took impression from June 2018 , coupled with higher freight charge that come with the surplus capacity delivered during Valentine ’s . " Consequently growers terminate up with a very low and sometimes even electronegative return . ”
Direct salesTo mitigate the peril , growers seek to do as much presales as possible which gives a guarantee on return , explains Yvonne . " it is a real gamble because at time you’re able to get either high or low price at the auction compared to your presale prices . The beauty about this is that both the buyer and the grower have some guarantees
deficiency of balanceThe political campaign - up to 2019 was n’t that good either as there was a lack of remainder in demand and supply . “ Last summertime got draw out into October , so we had a long summertime , which result in low demand in the blossom market . The weather in Kenya warmed up from September after a prolonged cold-blooded season in June leading to a production upsurge which was mode above the demand hence poor price all the mode to December . We still have n’t had a safe balance between requirement and supply since Summer . ”
Hoping for a better International Women ’s DayYvonne is hoping for a good International Women ’s Day , on the 8th of March - an authoritative flower vacation in Russia . woman ’s Day has become more crucial as the Russian market has rapidly maturate over the last years .
For more informationSian RosesYvonne TiropEmail:[email protected]www.sianroses.co.ke
© FloralDaily.com/Elita Vellekoop
