" It came down to the right paroxysm as the products and the farms mix so well into our exist product lines and what we do , " say Jim Milgard , possessor , and CEO at Continental Floral Greens , when referring to the recent declaration that his company is leasing Sun Valley Floral Farms ' Willow Creek , California farms . We question Milgard to learn more about this news .
Jim Milgard , CEO at Continental Floral Greens
A planned processMilgard highlights that this partnership was not lay down overnight , as it conform to six years of talks between him and Lane DeVries , the founder of Sun Valley Flower Farms .
Milgard : " Lane and I have been friend for a long fourth dimension . As Lane was working on a retreat program , we started talk year ago in 2018 . He favor to sell his farm to an industriousness partner to ensure his legacy would be go forward . "
Milgard also points out that some farms will be close , and some products will not be uncommitted : " Many farms in California have been decreasing in land area and/or in the figure of floral varieties they grow . We are not taking over the entire Sun Valley operation as many of the crop they produce are not ace we feel we can raise price - effectively and declare oneself the market a higher-ranking product . We are film on some staff member to aid us with the products we will continue with , such as Cotinus , Snowberry , Ilex and Rose Hips . We are currently producing these product at our Oregon fix and have experience with them . “Ilex
Upholding a legacyIn the early 1990s , Lane DeVries prove Sun Valley Floral Farms to bring about lily , tulips , irises , and other bulb flowers . Over the year he expand his business bodily function in Oregon and California and added more products . At Continental Floral Greens , they fix themselves the project of proceed his legacy in the harvest they sense comfortable producing .
Lane DeVries
" We are honor to continue his bequest , as the form of product from Willow Creek Farms are premium offerings that have been extremely sought after . Especially the Ilex and rose hips , which are among the varieties Lane developed . We had already purchased and planted some of Lane ’s superior Ilex varieties at our Oregon localization . There is a important market for these potpourri across the U.S. , and they are essential to the industry , meeting the demands of both wholesalers and retail merchant . Lane will go on with the company in a consultancy role , contributing to the ontogeny and enhancement of our Cartesian product at all locations , " Milgard explain . Sun Valley Floral Farms in Willow Creek , California
create a caller for future generationsJim also believes these rental fit into the ethos of Continental Floral Greens . " This is a significant step for us . skill is part of our DNA . It will help oneself our customers develop , and stand out in the retail market . "
Moreover , Milgard emphasizes that his company is in it for the foresighted term , saying : " Our intent is to progress an Evergreen fellowship that lasts for generations to come . "
He add that this approaching meditate his leadership style , which focuses on make a positive social impingement while push sustainability . Mt. St. Helens Tree farm in Washington .
" The concern set forth with a love for nature , and when my clientele got bigger it develop to include a love for multitude . I require to positively impact the lives of my employee and client . To achieve this , we need healthy and sustainable products . In this way , the business can be pop off on to the next coevals . "
For more information : Continental Floral Greenswww.cfgreens.com
