The flower industriousness in China emerge in the era of reform and opening up , and has continued to grow and develop along with the course . For more than 30 years , the flower manufacture in China has grown from lucre , from minuscule to great , and has continued to acquire rapidly .
From 2015 to 2019 , the turnover of China ’s flower retail securities industry with more than 100 million RMB soared from 1.9 billion to 3.4 billion , an growth of 79 % , and the increment momentum was sharp . Chinese consumers are develop their flower consumption habit .
At this stage , Chinese blossom consumption contexts are relatively concentratedThe flower expenditure contexts are primarily divided into ceremonial consumption , such as for birthday and other anniversaries , visit to patient , weddings , funeral and other occasions ; gay usance , such as Valentine ’s Day , Spring Festival , Women ’s Day , 5.20 , Labor Day , and other particular occasions .
The bloom planting area in China is large , covering wide regions , and the market stance is high .
China ’s flower planting area account for one - third of the world ’s entire blossom output area . Regionalized manufacture have form southern tropical and semitropical flower production areas focusing on Yunnan , Sichuan , Jiangsu , Zhejiang , and Hainan ; southerly tropic foliage industrial plant output areas focalise on Guangdong and Fujian ; cosmetic nursery stock producing areas focusing on Zhejiang , Sichuan , Henan , and Hebei ; northern peak producing areas dominate by Beijing , Shandong , and Hebei ; and northeasterly flower producing areas centered on Liaoning .
Yunnan has develop into one of the world ’s three issue flower - producing field and the world ’s second - heavy new - cut flower trading meat . refreshful cut flowers account for about 70 % of the domesticated food market . From the perspective of transaction scale and volume , Kunming Flower Auction Center has become Asia ’s first and the world ’s second - heavy fresh cutting flower auction sale food market . After nearly 20 years of development , it has established a supplying mountain chain quality control scheme , dealings rules , Mary Leontyne Price index , service system , and blade promotion system .
einsteinium - commerce transaction framework are get rapidlyAt present tense , there are four main trading method in the Taiwanese heyday securities industry : counterparty transactions , auction transactions , Es - Department of Commerce platforms , and futurity transactions . The ratios are severally 40:30:25:5 , in which the market share of counterparty proceedings is accelerating decline , the growth charge per unit of auction transactions has slow down or even overrule , futurity transactions have not yet taken shape , and east - commerce has develop speedily . In 2020 , China ’s flower e - commerce market has reached 72.06 billion RMB , three time that of 2017 . With the widespread usance of the net , the dealings mannequin of e - commerce platforms has bit by bit been take by the world , and the growth of east - mercantilism platforms has continue to ripen and improve .
Compared with the traditional transaction model , the advantages of the e - Commerce Department exemplar are reflected in two aspect : First , flower companies can achieve interconnected direction through the establishment of an online range platform , and well develop eastward - commerce , which is convenient for companies to seek customer sources and improve client - ends . The 2nd is that on-line merchandising can often reduce the overall terms of flowers . Through the online mesh , company can deliver the furtherance and circulation expense that have to be spent under traditional marketing methods , thereby making it possible to reduce good toll and prices .
insurance policy support helps industriousness developmentThe flower industriousness is not only a beautiful public welfare initiative but also an issue green industriousness . The development of the flower industry plays an crucial character in greening and beautify the surround , construct beautiful household , conform the industrial bodily structure , double urban and rural per caput income , exposit societal engagement , and improving people ’s quality of life sentence . for further further the development of the flower industry , the state formulate a national peak industriousness development plan ( 2011 - 2020 ) , determine the ontogenesis scheme , industrial layout and building precedence of the national flower industry , and put forward the main policies and guarantee measures for the execution of the " Plan " . The two main produce areas of Yunnan and Shandong have issued development plans for the flower industry as early as 2018 and 2016 .
Despite well development opportunities and growing market requirement , the flower industriousness in China still has the following major job :
The main market place players of large - ordered series planting are insufficient . Planting subjects are in the main individual flush growers , with out - of - date facilities , poor danger opposition , and low planting efficiency .
The quality of blossom needs to be improved . One is the low level of speciality of individual husbandman and the lack of post - harvest processing concepts , engineering science and quickness , which directly affect the tone of flowers ; the other is that cold chain logistics and transportation have not been wide used . Flowers are fresh agricultural product and need cold chain of mountains deportation . Traditional room - temperature transportation not only has no temperature control system , but the deprivation of flowers because of large box and approximate transportation exceeds 30 % .
consumer yield for the extended industrial chain . flower go through an average of 5 link from bloom farmers to consumer , over 72 hours , with an average price increment of 15 - 20 % for each contact , and the more links , the longer the clock time and the high the loss .
What is the next ontogenesis trend of the thriving flower industry?In the hereafter , unexampled maturation in the prime market is extremely expected to centre on the menage flower ingestion market . The wasting disease requirement for flowers in China is increase at a pace of 20 % every year . With the continuous improvement of people ’s living standards , the sustenance of efflorescence has become a trend . For many consumers , flowers are no longer an occasional purchase , but a consumer intersection that can please oneself at any time . bloom have become an important consumer production that deck the public environment , improves the home atmosphere , and improves the quality of masses ’s apparitional life history .
There will be more and more planting behaviors from troupe as the main investment . With the increase in the Leontyne Price of yield component and the increasingly fierce competition in the industry , the fight of modest and average - sized husbandman or agriculturalist has declined , and the advantages of the scale leaf of corporate farms have start out to come forth . Therefore , there will be more and more planting behaviors from companies as the main investing .
Direct farm shipments will calculate for an increasing dimension of market transactions . At present , the scale of reinvigorated - cut flower auctions is getting bigger and full-grown , increase at a rate of double digits every twelvemonth . Direct cut-rate sale from the bag are welcomed by the market . Many company and e - commerce companies have adopted the concept of peak fields to vas , but the real verbatim sale are chiefly in some large - scale output basis . With the ontogenesis of e - mercantilism and the gain of newfangled spiritualist channels , the connection between growers and consumers will become easier and closer . The supply range stage a " dumbbell shape " of " light in the center and heavy at both ends " , and verbatim farm shipments will report for an increasing proportionality of market dealings .
The process of agricultural branding accelerate . In the past tense , people only bought flowers with safe - search color and fresh efflorescence . Now consumer are becoming more aware of flowers and becoming more particular and conservative . The quality of flowers from heavy - graduated table companionship - type farm is guaranteed , and the variety are novel . Consumers will esteem this sort of brand name to buy flowers , which will push the accelerated ontogeny of the branding process of the flower industriousness .
Market competitor has intensify . In the future tense , China ’s heyday market will become more mature and the blossom market will have a larger radiation reach , which think that food market competition will escalate . The competitive pattern will expand from single - potpourri competitor to quality competition , brand challenger , applied science competition , management competition , toll competition and other sort , from a internal contention to global rival .
Although market competition has heighten and China ’s flower market also has problems with planting , timber , and industrial chain , the flower industry must stay on to uprise in demand for flowers , new flower consumption scenario , new movement in recherche life , and new white plague of diversified products . It will raise with the trend , and there will be considerable way for industrial growth in the futurity .
Source : thepaper.cn
