Juliet ( Ausjameson ) is one of David Austin ’s first cut rosiness , enclose in 2004 . It has subsequently become one the world ’s most recognise and iconic wedding flowers . Juliet is also known as the £ 3 million rose because that ’s how much it be David Austin to cover and create this new cut rose over the course of 15 years .

Wouter de Vries , music director of Parfum Flower Company and key distributor of David Austin cut rose throughout Europe , with Jo Bird , selling manager at David Austin Roses

“ Juliet is our signature bloom and immediately fascinate everyone ’s care as there was nothing quite like it , both in form and color . Today it is still unrivalled and will be a forever classic ” state Jo Bird , Marketing Manager .

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It was the critical plaudit and success of David Austin ’s rosiness for the garden that exhort the assembling of cutting roses specifically for the floristry diligence . take on the same principles used to make his garden roses he set about creating swerve rosiness that open to give away beautiful flower forms , many with wonderful fragrances . Juliet was one of the first five introduction , channelize the assembling of rose wine that are specially tailored to stand firm the asperity of wedding and limited event whilst retain their extraordinary stunner .

David Austin roses are noted for their soft natural colouring , due to the translucency and positioning of their petals . David Austin Junior remarks : “ Every rosiness has to exude especial charm and grace before it attain our David Austin trademark . A quality that ’s often hard to define , but once you experience it , is impossible to bury . ”

New sort have continued to be introduced over the last 15 years but always in the same mode , stay honest to their inheritance . “ We are not looking to follow fashion nor the latest colour trends – for object lesson , we would never introduce a blue blush wine , as it does not represent who we are ” . Like the two latest introductions , previewed at the IPM Essen , Ella ( Auswagsy ) and Eugenie ( Ausimage ) , their characteristics are distinct and David Austin through and through . It is like a Chanel suit – the detail and quality is tangible . Consumer awareness of David Austin Roses is singular within the flower industry – there is n’t another efflorescence that is requested by its brand name . This is an asset and value that simply can not be measured .

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presently there are nine David Austin thin out climb agriculturalist , “ These are arguably some of the best rose farms in the world and they divvy up our Passion of Christ for make beautiful , sumptuosity rose . ”

David Austin Junior was also present at the IPM Essen .

David Austin Senior sadly passed by at 92 years of historic period , following a lifespan ’s dedication to his passion and career as a rose stock breeder . It is one of the corking stories in horticultural history – a hobby escalating to a career and world - broad company . He has become one of the most well-thought-of and revered rosarians the cosmos has ever know . His knowledge and love for roses has been passed down to both his boy , David Austin Junior and his grandson , Richard Austin . Over the years , he concluded “ You may be assure that the English Roses are safe in their workforce ” .

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For more information : David Austin Wedding & Event RosesJo BirdE:[email   protected]www.davidaustin.com