Floral Trade Group and the Association of Wholesalers in Floricultural Products ( VGB ) have joined the Acceleration Initiative within the Floriculture Sustainability Initiative ( FSI ) . The group constitute sustainability pioneer who need to make an active contribution to a future tense - proof floriculture industry in which flowers and plants are produce and traded with esteem for hoi polloi and the surroundings .
Both the Floral Trade Group and the VGB want to actively contribute to this because they turn over sustainability to be a necessary strategic issue . The group , set in motion in 2017 , presently consists of Dutch Flower Group , Royal Lemkes , FM Group , Royal FloraHolland , and the lately accommodate Floral Trade Group and VGB , the association with over 150 trading companies as members .
Sustainability ambition for the coming yearsSince its launching in 2017 , the Acceleration Initiative has been striving to accomplish the high possible part of certified production and trade of flowers and works . In doing so , it has adopted the ambition of the Floriculture Sustainability Initiative ( FSI ) , which is that by 2025 at least 90 % of the flowers and plants produced , purchased , and traded by FSI members will be sustainable .

The foundation for this is the so - call FSI basket of measure , which includes sixteen sustainability standards divide into three focusing areas , namely : G.A.P. ( Good Agricultural Practices ) , Social ( societal aspect , such as run consideration ) , and Environmental ( surround ) .
photograph with four ( of the six ) example of the Accelerators . From left to right hand : John Zwaan , Marcel Zandvliet , Maarten Bánki and Michiel de Haan .
Considerable increase in sustainably sourced and traded plantsMichiel de Haan , Managing Director at Royal Lemkes explains : “ In the preceding five years , our Acceleration Initiative - in penny-pinching cooperation with FSI - has actually contribute to acceleration within the floriculture industry in the field of sustainable buying and production . Under the previous FSI ambition for 2020 , the percentage of sustainable purchasing ( measured in number of piece / stems ) from and by FSI phallus increased significantly : for plant from 53 % in 2016 to 81 % in 2020 , and for flowers from 39 % in 2016 to 73 % in 2020 . This manifest that we are on the proper track . ”

CMO / CSO of the Dutch Flower Group , Marcel Zandvliet : “ We have found that by working together in the champaign of sustainability , we have not only managed to increase sustainable purchasing within the floriculture industry but are approaching other themes conjointly as well . This reenforce the message to our customers , from large - scale retailers to florist , to work together with our growers so as to increase sustainability . ”
The grandness of increase cooperation within the floriculture chainIn the coming years , the Accelerators will ferment more intensively with more chain parties . Nancy van Kleef , Director Marketing & Retail at the FM Group : “ We will meet with agriculturalist , other trading parties , and other partners such as certifying bodies to discuss our joint ambition , interests , and rivet areas . By maintain a clear overview of all current first step , we can make optimal consumption of the synergy that be in relation to the FSI 2025 column . This helps us to set and achieve goals in several areas , which we will also communicate transparently in each example . ”
Certification continue the foundationOn the itinerary to the FSI goal , it is very important that growers possess environmental certification ( which falls under the Environment scope of FSI ’s Basket of Standards ) . This is the foundation for create transparency in output and trade to outside client .

Maarten Bánki , Manager of Sustainable Development at Royal FloraHolland explains : “ In recent years , Royal FloraHolland has guard many meetings with growers to discourse what obstacle they meet and how we can make thing leisurely for them . We will continue to do so , wherever potential together with trading companies from the Acceleration Initiative . More than 2800 of our 5000 suppliers already have digital environmental enrolment and at present more than 2,150 growers have a valid environmental certificate . To us , this is proof that we are on the right runway . ”
For more information : Dutch Flower Group+31 297 38 93 89[email protected]www.dfg.nl
Vereniging van GroothandelareninBloemkwekerijproducten ( VGB)www.vgb.nl[email protected ]