Danziger is proud of to foretell the engagement of two industry veterans to its newly created theatrical role of Product Manager – Bedding and Product Manager – Cut Flowers .
The military position of Bedding Product Manager has been filled by Yael Assouline , an experient breeder with a show track record of innovative breakthroughs such as the Vanessa Verbena series . “ Yael is a very talented agronomist who has been with Danziger for year and live the caller ’s DNA , ” enounce Ori Danziger . The placement of Cut Flowers Product Manager will be filled by Ohad Shafran , an agronomist on our cut flowers sale squad , with panoptic cognition of market needs and splendid customer relations . Ohad was successful as a market manager in Africa and South America prior to transitioning into his unexampled theatrical role as gelded flowers product coach .
Yael Assouline
In their new positions , Ohad and Yael will be responsible for all aspects of product development , from identifying the need for a new product to the stage of introduction , test summons , branding , and go to market strategy – all the while work tight with the nurture , production , marketing , and sale team around the world .
Ohad Shafran
Danziger ’s strategic approach to having innovative and superior genetics for both the cutting flower and bedding market labor this decision . “ These past recent years we ’ve expanded our growth skill and also our go - to - market capabilities with hold a well-defined portfolio scheme , ” says Ori Danziger , Deputy CEO and the leader of the Modern production direction squad .
As a leading stock breeder , Danziger is focused on develop new and valuable products for the ornamental industry around the existence . “ The product management summons will help us have a more strategic head of thought of the market place needs that eventually will be translated into products and nurture labor , ” says Ori Danziger .
“ We believe in receive an spry environment that will translate allot to the constantly change marketplace need and are perpetrate to aline or process to create better value for our customers . This was the idea behind the new product direction squad and also the assignment of both , Yael and Ohad to these new positions , ” say Ori Danziger .
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