Colombian hydrangea cut-rate sale are decreasing compare to the last 4 years , according to the statistic of Asocolflores , so why are growers still clothe in this type of flowers ? According to Estefania Garcia , Sales Manager at a 14 ha Colombian hydrangea farm named Flowers Ryg , this is because there is a lot to amplification , peculiarly from the quality side . However , customer inspection and repair also seems to bet a large function .
" As it ’s have a go at it , this is a case of business lacking high technology to create a estimable quality heyday . Many growers wager all their savings to make crops more profitable and healthier , but this last one has n’t been a common main worry . To produce in high spirits - quality hydrangeas it ’s necessary to take care of not only all the measurements given by the ICA but also trail all the employees who are constantly do by the flowers . It ’s important to endeavor to employ evidence products that ensure a long lifecycle after the cut . "
Customer serviceAccording to Garcia , timbre is the first challenge , then amount the brand placement on the market place . " To strain this goal properly , any raiser must think about how are they going to be dissimilar , how are they live to offer the same flower , at the same Leontyne Price , with the same comer conditions ? This is in fact , one of the hardest challenges to face without affect hydrangea prices . "
So , how does Flowers Ryg reach this point ? They are relatively a young company , but seem to have mastered the put-on of the deal in a short prison term . Fortunately , they have not seen their volume lessen . Garcia explains that good customer service is essential . " We ’ve put a mint of movement in our client service and it has brought us important progress in terms of numbers , sales increase every month . On top of that , returns have gone down since communicating with node begin to improve . This corporate economic value combined with a good quality flower help us to jump from the breakout - even to real earnings faster than expected . "
succeeding growthFlowers Ryg ’s main export market is the US - nearly half of their volumes go to this rural area - succeed byRussia , Kuwait and Canada . Othercountriesthey sell to are Italy , Romaniaand China . In the shortsighted term , they are eager to expand their presence in Asia and Europe and to look for new opportunity , they will inspect the Proflora in Bogota , that will be held from October 2 - 4 . In the farsighted terminal figure , they are eager to establish their own companionship in the United States . " And of course , we will extend exploit on ameliorate the calibre of our flowers " , Garcia close .
For more informationFlowers RygEstefania GarciaPhone : +573104286987Email:[email protected]www.flowersryg.com
© FloralDaily.com/Elita Vellekoop
