The Frankfurt consumer good fairs Christmasworld , Paperworld , and Creativeworld launch the new line time of year with relevant industriousness topics . 3,051 shower from 74 countries presented their new products for decoration , festal décor , paper , office supplies and stationery , as well as hobby , crafts and artists ' requisites to the national and external trade .
The three leading international craft fairs attracted around 84,000 visitors from 163 countries to the Frankfurt exhibition footing with numerous innovations , unusual product presentations , and a future - oriented complementary programme . " In addition to the industry - specific future matter , it is the high degree of internationality and the spectacular visitant tone that make the trade fair triplet an indispensable political platform for manufacture and trade . Our trade fair get the global players in the industry together in one place - this personal contact is the key fruit to success for the entire consumer goodness industry in the digital eld , " say Detlef Braun , Managing Director of Messe Frankfurt .
Christmasworld get the season off to an atmospheric outset and visitant in the mood to orderAt Christmasworld , 1,091 exhibitor from 50 countries ( 216 from Germany and 875 from abroad ) made a convincing depression on the international retail craft with their unexampled products and demonstration for seasonal and festive decoration . A aggregate of 43,945 visitors from 128 countries ( 15,276 from Germany and 28,669 from afield ) came to place their orders for the latest trends and reach inspiration to make novel innovation at their points of sale .
" As the leading trade funfair , Christmasworld is a reliable collaborator and driving force out for the international ornament and gay articles sector . Together with the products and services provide by our exhibitors and future - oriented themes in the completing programme , the barter is entering the new commercial enterprise season stronger than ever before . This is particularly evident from the optimistic temper in the expo halls " , says Julia Uherek , Group Show Director , Consumer Goods at Messe Frankfurt Exhibition GmbH.
shower are delighted with well - satiate order Book , as the over - the - counter trade sold well over the recent Christmas season and has now stocked up on new products . Eckart Wurm , President of G. Wurm GmbH + Co KG , puts it in a nutshell . " Christmasworld 2020 was the best fair in 50 years . This is where you find the best buyers , both national and international . Our exportation business in particular has boom . We are over the moon . Sensational . "
That ordering pattern were significantly stronger during the fair ( the level rose from 59 % to 64 % ) was also confirmed by exhibitor surveys . " We have been exhibiting at Christmasworld for twelve year and they were all proficient . Now , the ordering behaviour has increased again , peculiarly among German buyers , but we also had visitant to our stand from Italy , France , the Netherlands and Russia - and buyer from small shop as well as large chains and garden centres " , pronounce Michael Gozeling , Chief Executive Officer of Christmas Inspirations B.V.
Hamid Yazdtschi , Managing Director of Gilde Handwerk Macrander GmbH & Co. KG adds : " For us , Christmasworld is the fairish for pass new as well as be customers . The net has not yet reached the point where it is potential to digitally convey the look and sense of product to customers . In this sense , Christmasworld is a real exploit fair for us . It ’s where we can present our product in a fitting way , and it ’s where orders are placed and business concern is done . That makes it unbeatable . "
visitant character and internationalism 100 % perfectThe level of internationality among visitors is 65 % . The ten strongest visitor state admit Italy , France , the Netherlands , Great Britain , the Russian Federation , Austria , Switzerland , China , Belgium and the USA .
" In terms of internationality and buyer quality , Christmasworld is an extremely valuable fair for us " , confirms Renato Frizzerin , Import Manager at EDG Enzo De Gasperi . Ferdinand von Schlenk - Barnsdorf , Management of Weihnachtsland GmbH agrees with him : " We succeeded in acquiring around 25 % new customer , with half of them coming from Germany , Austria and Switzerland , and the rest from other parts of the macrocosm such as Australia and the USA . Products " Made in Europe " and " Made in Germany " are in great demand , and this flirt decent into our hired man " .
The excellent visitant timbre was also extremely appreciated in the exhibitor surveys – 73 % are administrator , and 64 % from top management . " The buyer caliber could n’t be better . This makes Christmasworld the most important craft fair for us because it ’s where we mother the greatest sales " , is how Ferry Mulder , General Manager of Exotica Cor Mulder GmbH , sums it up .
All in all , the exhibitor expiation rate of 73 % is at a high horizontal surface . 78 % of the exhibitor stated that they had achieve their fair involvement objective lens .
Highest satisfaction story among trade visitorsThe results of the visitant survey reflect a further increment in expiation of three percentage points : 95 % of visitors are either satisfied or exceedingly satisfied with the range of products and manufacturers , as well as with the trade fair as a whole . The level of visitor gratification with the achievement of their personal bonnie sojourn object lens is also very eminent , at a constant 95 % .
young ideas and hint for the over - the - heel counter retail sectorThe complementary program at Christmasworld offered an abundance of worthful patronage idea and stirring for the " Point of Sale " , which is increasingly becoming the " Point of Emotions " . In 2020 , it peck up above all on the societal megatrend of urbanisation , and positioned itself as a valuable source of intake with practical and feasible ideas .
The Christmasworld Trends 20/21 impressively showcased the young products , colours , and material for the coming season . The central theme name by the bora.herke.palmisano dash agency is " family matters " . It is base entirely on a responsible sense of togetherness , and the desire for a more paying attention and environmentally witting life style . In the three stylus human race " green ritual " , " silken party " , and " felicitous get - together " it became particularly clear that the classic Christmas bauble is acquire into a " class - round bauble " , and can therefore be decorated all class round . This tendency was confirmed by numerous exhibitors with extraordinary bauble creation for wedding , spring and Easter , or sociable evenings .
In the Decoration Unlimited - Dark Ocean region , trade buyers learned how storytelling and elements of surprisal can tempt shopper to purchase . Designer duo Rudi Tuinman and Pascal Koeleman from 2dezign transported visitors out to a mystifying blue , elegant creation of experience , which interpreted the trendy " Classic Blue " Pantone vividness in a Christmassy way . They also demo tips for a conceptual implementation . " Christmasworld has demonstrated once again how to surprise , fascinate , and ultimately convince consumers in the retail swap . Dark Ocean , above all , provide dandy ideas for wow gist . 80 % of them can also be created with traditional Christmas decorations . What counts is regular changes to the floor space and shop class window " , emphasises Peter Botz , Managing Director of Verband Deutscher Garten - Center e. V. ( VDG - Association of German Garden Centres ) .
Many visitors came to Christmas Delights in lookup of product to liven up their product assortment in a surprising style . Culinary take - away articles offer the deal additional sales potential all year round .
Retail BLVD : lookout on the future of the retail tradeAccording to the findings of a survey conducted by the Institute for Retail Research ( IFH ) , it can be attend that customer nowadays are more and more try information online , and buy offline . Christian Spancken of Google “ Future Workshop ” ( Zukunftswerkstatt ) also emphasises this : " Any retail merchant who can not be notice online is much non - existent . A good online comportment also result in in high spirits customer frequency in the entrepot " . shopper want competent advice , emotional experience , and additional religious service . They can only find this in the retail sphere . The " Retail BLVD " concept area at Christmasworld show how forward - look example can expect . Together with the IFH in Cologne , the Retail BVLD focalise on the customer journeying , and portray the step from buying impulse to customer loyalty . In the " Social Media Playground " , " Convenience , " and " Experience House " , visitors learned how unlike customer needs can be slaked optimally - and , above all , how digital solution can best be tie in .
Boris Hedde , Managing Director of IFH , sum up as follows : " With the Retail BLVD , Messe Frankfurt is take in it exonerated that it is an industry insider and an expert for the retail sector . Working together , we extend initial ideas and approaches to solution for owner - managed businesses . This sensitize the central objective group to the challenges of tomorrow " .
" The Retail BLVD is in air with the spirit of the time , the contents of Google ’s Future Workshop and the guided tour by the IFH expert were peculiarly impressive , but such contents take meter . The retail sector desperately needs tips for digital solutions because it has yet to make it in the digital globe . We took a band on display board in this respect " , adds VDG Managing Director Botz .
For those interested in extending their in - deepness knowledge , the substance are available throughout the twelvemonth at www.conzoom.solutions .
Conspicuous : festive decorations are becoming more sustainableChristmas and seasonal decorations are becoming noticeably more sustainable , both on a small and a with child scale leaf : legion mathematical product such as candles but also artificial snowfall , ribbon , cards and gift promotion as well as intact festive decorations for example for cities and shopping centres are being made of environmentally friendly material and produced in a more resource - saving way . example range from paper baubles made of FSC - free paper ( for example Flatyz ) to biodegradable gift ribbon made of 100 % cotton ( e.g. C.E. Pattberg ) , a Christmas tree diagram stand made entirely of recycled credit card ( Krinner ) , and spectacular idle decorations made of biodegradable shekels cane ( Blachere Illumination ) .
This movement is also reflected in terms of style : baubles , pendant , planters or candlesticks feature floral motifs such as sprays , flowers and foliage or are made of wood , cork , paper , glass and recycled materials . The compass of colours is correspondingly natural : mint gullible , bottle green or even fern putting green , for good example , are in mode . Brown is also growing in popularity - hazelnut brown , coffee berry edible bean or beige , and the Christmas classic red in fuchsia or Bordeaux wine are all the fad . While " Classic Blue " never go out of dash anyway . It is all a matter of refined scaffolding . Velvet , in combining with impertinent flowers and industrial plant , bestow a refined and cosy touch to winter decoration . The merry graphic symbol of the traditional Christmas solemnization is additionally accentuated by recherche burnt umber in decorative shapes , flavour coffee beans or exclusive liqueur along with culinary goody for tree decorations such as tartlet , pretzel or even camembert .
The consumer goodness fairs will again take place next year around the last Saturday in January :
Christmasworld : 29 January - 8 February 2025
Paperworld and Creativeworld : 30 January - 3 May 2025
