Under the title Home & Art of Living in the East , Beryl Hsu launch the doors to pick out secret flats and houses in China for the Digital Academy . By exemplar of contemporary interior design , she shows how Western consumer firebrand can complement the Taiwanese lifestyle in lodge to create a harmonious dash with a very own alone signature .
The editor program - in - chief of AD China is considered a tastemaker in the Chinese grocery and the sureness par excellency when it comes to good taste . She joined advert China in 2013 , by and by founded AD Casa , and has since then curated yearly exhibitions on architecture , design , contemporary artistic creation , and lifestyle .
With his keynote on the Next Generation of Retail in China , Chinese entrepreneur and market expert Wayne Xiang will stray a light on the development of retail channels and the marketplace for home goodness in China . His fellowship United Home is the lead importer of menage Cartesian product in the domestic market and the first fellowship to import European household product to China since 1997 . With his company Likuai , which has 320 shop in 65 cities , Xiang has established the largest chain of shop in China that exclusively sells high - quality import household products . Xiang has thus already enabled more than 100 European consumer goods brands to enter the Chinese food market . As part of the Digital Academy , the enterpriser shows internationally relevant changes in retail trend and take a smell at both online and stationary retail . How can European house goods brands gain a bridgehead in the Chinese market ? This is what Xiang now explore in episode 2 of the Digital Academy . The expert call development and shares his experience with the player of the on-line event .
With the new Digital Academy , the three consumer goods fair boniface regular target group - specific on-line upshot for exhibitor and visitors on meta - topics such as sustainability or the future of retail on a joint digital platform . The consequence take place every two months throughout the year , are useable in German and English , and lineament keynotes by experts with in - profundity manufacture knowledge , food for thought , and hard-nosed tips . Participation in the 55 - moment events is free of charge . Registration for the Digital Academy is potential via consumergoods.digital.messefrankfurt.com .
Beyond the access to a boniface of keynote , manufacturers and retail merchant get added note value on this platform : They gain from the AI - supported matchmaking part during the year . This enable exhibitors and visitors to the consumer goods fairs to convert occupation information throughout the year .
For more information : Christmasworldwww.christmasworld.messefrankfurt.com
