Arena Online , one of the UK ’s leading ethical blossom businesses , announces the launch of the first reproductive AI - powered florist in the UK , Daisy . She joins Arena ahead of Valentine ’s Day to provide customer servicing support to Arena ’s half a million customer , 24/7 , 365 days a twelvemonth . ( you may demand Daisy a interrogation here : www.arenaflowers.com / pages / help/ )
Daisy is a digital human , a A-one - realistic , fully interactional avatar with her own virtual nervous system , capable of responding to human doubtfulness in existent time via an ordinary estimator or mobile . This new technology will be a cardinal part of Arena ’s mart - leading customer experience and livelihood .
With the integration of reproductive AI , Arena has put in another foundational technology to modern retail and e - commerce in the UK . The technology has been built by Arena in collaboration with its ' true likeness science ' partner Trulience .
This builds on Arena ’s good - in - class fulfilment and technology platform , Hyperion , which launched in January 2023 . Arena ’s Hyperion weapons platform enables family brands to deliver an integrated and frictionless retail experience , providing highly individualised fulfillment of bouquets , plants , and other gifts to customers at substantial scale and speed . Arena handles the end - to - end fulfilment and engineering science demands behind the scene , leaving sword to take care of their customers and keep beforehand of customer demand and consumer movement .
Daisy join the Hyperion chopine and is available to all Arena ’s fulfilment partners .
Today ’s announcement also follow Arena ’s attainment of Patch , the UK ’s go industrial plant legal transfer business , in January 2023 . The skill of Patch created a business concern of unrivalled capability and scale in the pitch of shortened heyday , plants , and endowment , which is bringing time value and choice to customers across the UK .
John Hackett , CEO at Arena , say : " As the UK ’s direct honorable flower business , we have been assay ways to use technology to make our services even more approachable . We ’re delighted to have Daisy on dining table as part of our Customer Experience Team . As Daisy put up assistance to our half a million customer who have their queries speedily do , it trim down wait time for customer whose questions require proficient assistance . Ultimately , Daisy permit our specialist team to invest more time and noesis to provide expert solutions where they ’re require most . "
" Accessibility is very important to us , and Daisy allows customers to address or typewrite any question , and to prefer whether to get a line or read response . The technology is project to make information about our concern uncommitted to everyone , even to customers who havedifficulty reading or piece of writing . "
Marek Zwiefka - Sibley , Founder of Trulience , said : " I am beguiled to see Daisy hold out and serve Arena Flowers customers ! Agents like Daisy will be transformational for atomic number 99 - commerce businesses . Giving users a better shopping experience and increasing accessibility while also freeing up businesses ' Customer Experience team to handlemore complicated queries . This is an industry first that I wait we will see become the norm over the next few twelvemonth . "
Richard France , CTO at Arena , tell : " Developing state - of - the - art technology to put our customer at the heart of the user experience is central . By automating the simple poppycock , our magnificent colleagues in our Customer Experience Teams can concentrate on help customers with the harder , more elaborate queries that an interactive incarnation can not do by . We are the first flower obstetrical delivery business to offer this serving to our client , and it will be a incessantly develop part of the Hyperion platform rifle onward . "
For more info : Arenawww.arenaflowers.com
