The theme is ‘ sustainability and positive feedback in the floral industriousness ’ - battered by COVID . The practical event is the third ‘ Fleurvana Virtual Summit ’ with a contrast - up of 25 flowered industry experts from the U.S. and Canada . The three - day case running March 5 -7 is have a bun in the oven to meet the participation of two previous virtual case which each drew more than 1,000 unexampled and veteran florists .
Organizer - Shawn Michael Foley , AIFD , PFCI - promises the event will be inspirational and the 1,000 participants will get business advice , tutorial , invention tips and selling ideas in a COVID world . Topics admit sustainable flowered mechanics and technique , newfangled eco - favorable floral designs , advanced products and social media scheme ( blogging and podcasting ) . The Dallas based floral guru , author and coach join with a colleague – Gina Thresher , AIFD , EMC - last summertime to organize the event . They ’re thrilled by their winner and plan to do two a twelvemonth - one in the spring and another in the fall . This is their third .
Foley say , “ COVID has had a serious impact on our industry and I wanted to help with its Renaissance so to utter . Initially flower store were hardly murder as lockdowns went into effect and weddings , graduations and other events of celebration were largely invalidate . While some florists are struggling , others who developed a societal medium presence or already had one account record sales for Mother ’s twenty-four hours , Thanksgiving and Christmas . ”
In the midst of all of this , Shawn decided to organize what he ’s mention ‘ Fleurvana Virtual Summit ’ – a virtual assemblage on a telecasting platform for floral opinion leader and others in the floral industry looking for breathing in , flowered designs , new ideas and marketing advice . “ It was mean as a pharos of promise for our professing as they reclaim and reconstruct , ” order Foley .
“ When I get through out to key influencers in our industry and say them about the melodic theme , they responded enthusiastically with , ‘ This is great , I ’m on card . weigh me in ’ . Everybody wanted to help . They all have a mutual love of flush . ”
One of those marquee influencers is Debra Prinzing , a champion of American - grown flush who has 10 books and near 500 podcasts to her name . She plans to focalise on , “ the journey from blog to book . ” Tickets are free for most of the session . VIP tickets start at $ 147 and go to $ 197 when the Summit blend LIVE . They provide exclusive benefits including ‘ closed ’ question and respond seance with presenter .
Building on the subject of sustainability , the FloraGUPPY , an eco - friendly alternative to immature flowered foam , will be introduced at the Summit . The FloraGUPPY is recyclable and reclaimable and has been welcomed by leading florists . It ’s been praise by floral magazine and florist everywhere as a ‘ sentence and money saver ’ and a design whose prison term has come . It ’s simple-minded in design - a sphere with 58 mess of various sizes . It add up as two lock half and is various and fictile in warm weewee and can be used in different sized vases and can be used for fresh or paper flowers . Foley describes it as ‘ genius ’ . It comes at a time when the world ’s top floral organization , the Royal Horticultural Society in the UK , has blackball floral foam from all its shows including Chelsea .
For more information : Fleurvanawww.shawnmichaelfoley.com
